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X-WR-CALNAME:The 3rd Annual Obermiller Lecture on Marketing and Society
X-WR-TIMEZONE:Pacific Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260517T003030Z
UID:tag:localist.com\,2008:EventInstance_52740944327269
DTSTART:20260520T230000Z
DTEND:20260521T010000Z
DESCRIPTION:Why do we buy what we buy\, and how can we design systems that 
 encourage us to consume less? Join us to explore the behavioral shifts dri
 ving the circular economy.\n\n \n\nThis year’s Obermiller Lecture featur
 es award-winning marketing scientist Dr. Gergana Nenkov and Liesl Clark\, 
 Co-founder of the global Buy Nothing Project. We will examine the psycholo
 gical drivers behind sustainable choices and uncover practical strategies 
 to move consumers from overconsumption to mindful reuse. Whether you are s
 haping business strategy\, driving community initiatives\, or simply looki
 ng to reduce your footprint\, you will walk away with actionable insights 
 to help transform how our society consumes.\n\n \n\nAgenda\n\n \n\n4:00 pm
  – 4:15 pm\n\nLight Refreshments\n\n4:15 pm – 4:45 pm\n\nKeynote Lectu
 re: Beyond the Bin: Rethinking the 3Rs—Reduce and Reuse Before Recycling
  presented by Dr. Gergana Nenkov.\n4:45 pm – 5:30 pm\n\nPanel Discussion
 : Encouraging Reduce and Reuse through Behavioral Interventions. A dynamic
  conversation between Dr. Nenkov and Liesl Clark\, moderated by Jeff Renne
 r. Free registration. \n\n \n\nMeet Our Speakers\n\n\nDr. Gergana Y. Nenko
 v | Professor of Marketing\, Boston College Carroll School of Management\n
 Dr. Nenkov is an award-winning marketing scientist and educator whose rese
 arch investigates the motivations behind suboptimal consumer choices. Her 
 work aims to improve decision-making processes for both consumers and firm
 s\, specifically within sustainability and consumer finance. Her acclaimed
  research has been recognized with the EBSCO Responsible Research in Marke
 ting Award (2022) and the Marketing Science Institute/H. Paul Root Award (
 2020)\, among numerous other honors.\n\n \n\nLiesl Clark | CEO & Co-Founde
 r\, The Buy Nothing Project\nLiesl Clark is an Emmy Award-winning filmmake
 r\, explorer\, and the visionary CEO behind the world’s largest gift eco
 nomy platform. The Buy Nothing Project connects more than 14 million membe
 rs across 50+ countries\, putting the power of sharing directly into the h
 ands of neighbors. From directing high-altitude Himalayan expeditions to l
 eading the circular economy movement\, Clark’s expertise lies in buildin
 g resilient communities in high-stakes environments.\n\n \n\nJeff Renner |
  Moderator\nServing as Chief Meteorologist and producer of environmental s
 cience documentaries at KING TV for 38 years\, Jeff Renner is a respected 
 voice in environmental journalism. A 9-time Emmy award winner and National
  Academy of Television Arts and Sciences Gold Circle inductee\, he current
 ly hosts Challenge 2.0\, exploring the convergence of contemporary topics 
 with ethical issues.
LOCATION:Oberto Commons
SUMMARY:The 3rd Annual Obermiller Lecture on Marketing and Society
URL;VALUE=URI:https://events.seattleu.edu/event/3rd-annual-obermiller-lectu
 re
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