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VERSION:2.0
PRODID:icalendar-ruby
CALSCALE:GREGORIAN
X-WR-CALNAME:Brands Taking Stands: Should Corporations Address Social and P
 olitical Issues?
X-WR-TIMEZONE:Pacific Time (US & Canada)
BEGIN:VEVENT
DTSTAMP:20260716T104159Z
UID:tag:localist.com\,2008:EventInstance_47552096286280
DTSTART:20241024T233000Z
DTEND:20241025T004500Z
DESCRIPTION:In this moderated panel session\, branding experts Dr. Suneal B
 edi (Associate Professor of Business Law and Ethics at Indiana University)
 \, Dr. Shailendra Jain (Professor of Marketing at University of Washington
  Seattle) and Dr. Shalini Jain (Associate Professor of Management at Unive
 rsity of Washington Tacoma) will discuss the emergence of brand activism\,
  in which firms adopt strong social or political stances. The panel will e
 xplore a range of factors—including contextual factors\, brand dimension
 s\, and consumer characteristics—that collectively shape whether consume
 rs are likely to support or resist brands’ efforts to “take a stand”
  on hot-button and divisive issues\, especially in an election year.\n\nTh
 is event is a collaboration between the Department of Marketing and the Ce
 nter for Business Ethics at Seattle University's Albers School of Business
  and Economics.
GEO:47.610752;-122.318706
LOCATION:Advancement & Alumni Building\, Stuart T. Rolfe Community Room
SUMMARY:Brands Taking Stands: Should Corporations Address Social and Politi
 cal Issues?
URL;VALUE=URI:https://events.seattleu.edu/event/brands-taking-stands-should
 -corporations-address-social-and-political-issues
END:VEVENT
END:VCALENDAR