The Super Bowl is advertising’s biggest stage—and each year, Seattle University is proud to help bring the industry and campus communities together to unpack it all. Chalk Talk – Super Bowl Ad Review is an annual deep dive into the most talked-about commercials of the year, featuring a panel of industry professionals who share expert perspectives, candid opinions, alternative creative approaches, and thoughtful critique.

From bold creative risks and cultural relevance to brand strategy wins and misses, expect sharp insights, spirited debate, and real audience participation.Whether you’re a student, educator, or professional working in creative, strategy, media, or accounts—or simply someone who appreciates great advertising—this high-energy event offers an engaging and fun space for learning and connection.

This event is presented in partnership with and co-sponsored by the Seattle University Albers School of Business and Economics, Department of Marketing, American Marketing Association, and the American Advertising Federation Seattle (AAF Seattle).