The Family Business Exchange hosts Josh Dunn, founder of Premier Media Group, and his son Caleb Dunn, the company's second-generation leader, for a candid conversation about what it means to build a business — and prepare to pass it on to the next generation. Premier Media Group publishes 425 Business, Northwest Travel + Life, South Sound Business, and more, reaching audiences across the Pacific Northwest. As Josh begins to consider the next phase of his life, Caleb is navigating the real-time work of earned leadership: building credibility, evolving the business, and honoring a legacy while making it his own.

Hear both perspectives on what succession really looks like from the inside — the dynamics of stepping back while still being involved, the challenge of stepping up while the founder is still in the room, and what it takes to lead a business that carries your family's name. This conversation offers valuable insights for every family business, whether you’re passing the torch or preparing to carry it.

About the Family Business Exchange

Seattle University’s Family Business Exchange (FBX) is a community of Pacific Northwest family business owners who gather to engage in education, networking, and professional development tailored specifically to their needs.

FBX provides opportunities for families to address their unique challenges through relevant programming. It serves as a forum for information exchange with the goal of helping each member thrive through future generations. Areas of best practice that we cover include family business succession planning, governance, leadership development and growth, among others.

About Key Bank

KeyBank is one of the nation's largest bank-based financial services companies, offering individuals, businesses, and institutions a broad range of banking, investment, and wealth management solutions. KeyBank is a proud Corporate Member of Seattle University's Family Business Exchange.