Don’t miss the 2nd Annual Obermiller Sustainable Marketing Lecture featuring Dr. Karen Page Winterich, followed by a panel and light refreshments. 

Agenda

3:30 p.m. – 4:30 p.m.

Lecture: From Disposable to Circular: Strategies for Companies to Enhance Customer Participation in a Circular Economy

Dr. Karen Page Winterich is the Gerald I. Susman Professor in Sustainability and Professor of Marketing in the Penn State University Smeal College of Business. She teaches a course in sustainability marketing that she developed as part of Smeal's Sustainability Education Initiatives. Dr. Winterich is also the current co-editor for the Journal of Marketing Research, and past President of the Academic Council of the American Marketing Association. In this talk, she will share ongoing research on how companies can use behavioral science to enhance customer participation in a circular economy.  

4:30 p.m. – 5:30 p.m.

Discussion: Encouraging Sustainability through Behavioral Interventions

This panel discussion will focus on behavioral interventions that can encourage sustainability among consumers. Dr. April Atwood (Marketing faculty member at Seattle University) will facilitate the discussion, featuring Dr. Karen Winterich (Marketing faculty member at Penn State) and Cleo Escarez, founder of the circular jewelry recycling startup Redyoos.

We hope to see you there!